FAQs
Highlights
Only One TENCEL™ brand
Introduced to the market 30 years ago, TENCEL™ is still a trailblazing global ingredient brand offering fibers that are renowned for their outstanding qualities in sustainability[1], and a key player driving innovation in the field of textiles and fashion.
TENCEL™ is a protected trademark of Lenzing AG and the pioneer brand connected with lyocell fiber. Unauthorized or improper use of trademarks can be deemed as counterfeiting. Lenzing AG is very active in the protection of its intellectual property rights.
Using the TENCEL™ trademark on products which contain genuine TENCEL™ fibers can add immense value to your brand. By using the Lenzing AG’s fibers and the TENCEL™ trademark correctly, you can instill consumer confidence in your own brand. Likewise, improper use of the TENCEL™ trademark can severely damage that trust.
To ensure on-going compliance, Lenzing’s E-Branding Service also provides a set of brand materials, training guides and dedicated live webinars.
Product information
Find more information about our product claim proofs below.
General
You will find more information about our services and their use in the following documents:
Are you seeking an overview of how Lenzing Certification and Product License align for each value chain partner? Click the link below to access detailed information.
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Registration
Certification
The Lenzing Certification Number is mandatory for obtaining a Product License and ordering Swing Tickets. Lenzing Brands may only be used on products based on Lenzing certified materials.
Product License
A Product License is needed whenever our value chain partners want to use the Lenzing Brands for labelling specific products, which are made out of certified fabrics or components containing Lenzing Fibers. The Product License Application is done online via Lenzing E-Branding Service. A valid Lenzing Certification Number is mandatory.
Marketing License
Lenzing value chain partners may apply for a Marketing License in order to promote the Lenzing Brands in their Marketing Materials. A Marketing License is not limited to a specific product and allows partners to create assets for events, brochures, online publications and other.
Certification & Product License - Nonwovens
A Certification and Product License for nonwoven products offers our partners branding opportunities that are particular to the product being promoted. Fabrics or product samples containing LENZING™ fibers have to be tested. Once approved, the brand will be awarded with a Product License Number, which will be needed when labelling specific products with Lenzing Brands / Branded Offers (e.g. on hangtags, packaging, websites, etc.)